Marketing analytics service SumAll has released a year-end report that characterizes Instagram as the most effective social network for companies looking for subscriber growth, engagement and a sales boost. Though Instagram recently opened up for advertising, SumAll’s figures relate to unpaid and organic Instagram traffic.
According to data from SumAll’s clients for the first 11 months, US businesses that used Instagram saw revenue increases between 1.5 to 3.5 percent, while UK companies experienced an estimated 3.6 jump in revenue due to Instagram activity.
SumAll said it only counted clients with data for the four main social media services: Instagram, Twitter, Google+ and Facebook.
All four of the networks continue to show their value, with Facebook still established as the overall leader in sales ROI. But according to our results, if a company has a visual product to sell and it’s currently not on Instagram, that company is missing out on significant brand awareness and revenue.
– Dane Atkinson, SumAll CEO