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Presented by: Amanda Sellers, Content Strategist, Hubspot   Date: 4/21/2021   Email marketing is a powerful marketing tool to promote products and services to potential customers or clients. It is the best marketing strategy in terms of ROI value.   Marketing automation in email marketing can be narrowed down to six categories.   1. Lead nurturing: […]

Presented by: Johnny Molson, Marketing Consultant and Strategist, Wizard of Ads   Date: 4/14/2021 An effective marketing strategy is a key to a company’s exponential growth. Marketing is everything we do, from posting content on social media to staff interaction with customers. To develop great strategies, proper alignment of the company’s products, processes, procedures, and pricing

Presented by: Jennifer Wheatley, President of HR Affiliates   Amy Olds, Sr HR Consultant of Hr Affiliates   Dave Christopher, Founder of Academy of Music Production Education and Development    Date: April 8, 2021   COVID-19 has swept the globe at an unprecedented pace. Many industries are affected, including every workforce. Some businesses had to close their

Presented by: Jim Canfield, Managing Director, CEO Tools   Date: 4/7/2021   CEO Tools is a complete business system designed to help CEOs achieve world-class profitability and growth by focusing on three key areas. Those areas are: Clear Communication  Consistent Execution Performance Optimization. Kraig Kramer published CEO Tools: The Nuts-n-Bolts of Business Book for Every Manager’s

Presented by: Cathy Fyock, Author of The Business Book Strategist Date: 3/24/2021 In this workshop-webinar, Cathy Fyock shares her knowledge on turning your blogs into books that are beneficial for your business. She sheds light on how to use and reuse your content in a way that provides good payback and ROI.  It’s important to determine

Presented by: Kristina Joyce, State Director of Kentucky SBDC   Date: 3/17/2021 For 40 years, SBDC has been able to help small business owners successfully navigate their businesses, especially today in the midst of the pandemic. SBDC started the Kentucky Pacesetter Award in 2008 to recognize businesses for their contribution to Kentucky’s economy and community.  The

Presented by: Emily Ryan   Date: 3/10/2021   Every business needs email marketing. Emily Ryan leads us through the most frequently asked email marketing questions. The four most asked email marketing questions are:   How can we grow our email list?  What day and time should I send an email campaign?  What can I do about

Presented by: Jordan Clemons Date: 3/3/2021 Linkedin plays a very important part in doing business, it connects people around the world and helps grow their businesses. With the pandemic, people are not able to shake hands and make business deals, but Linkedin helps to connect with the communities and continues business development.  Linkedin doesn’t have to

Presented by:  David Pierce Date: 2/24/2021 The crisis of personal finance is evident in a lot of business owners and team members. The life plan to get control of your finances is through budgeting. With a budget, you are the master, without a budget, it will control you. To create a zero-based product, write down your

Presented by: Dave Young, Partner at Wizard of Ads Date: 2/17/2021 Dave Young started his company, Shortcut Content, ten years ago to help clients who are struggling with their content. Today, David shares the techniques they use in providing thousands of content including blogs, podcasts, and more.  There are 3 big content questions:  How do I