News From the Louisville SBDC
Why Online Reviews Are Important for Your Business
Online reviews of your business are extremely important. Tis the season to shop till you drop so this is even more relevant this time of year than any other. Research conducted by moz.com asked participants, “When making a major purchase such as an appliance, a smartphone, or even a car, how important are online reviews in your decision-making?” Nearly 68% of the participants reported online reviews affects their purchasing decision. More than half of them admitted the decision-making process was fairly, very, or absolutely important. Google has taken notice of this, and they have ranked review sites at the top of their search results. This means that whenever someone searches for your business, reviews are usually at the top of the search results pages. Since most people never browse past the first page of results, reviews are what they tend to click on the most.