Presented by: Kerry DeMuth, Digital Marketing Consultant
Google My Business (GMB) is a free online tool for businesses to publish their information in search results. The anatomy of a search is paid search ads, local search results, and organic search results.
To create a GMB listing, start by visiting www.google.com/business. Create or login to a Gmail account and verify your business. Once you’ve confirmed the listing, you can access the GMB dashboard. Develop the business by posting a listing for seven days and adding a CTA that leads customers to your GMB listing. Listings that have photos receive forty-two percent more requests to driving directions. The most important tip is to effectively communicate with potential customers.