Pivoting to E-Commerce – Solutions for the New Normal

Presented by: Jason & Nick, VIA Studio Overview


Date: June 3, 2020


VIA Studio Overview was founded in 1996, primarily as a web design company and the longest-standing digital agency in the region.  They address challenges with the goal of making people’s lives easier.


Many small business owners have been asking themselves how to start selling their products online and how to rampant e-commerce revenue. When you build an e-commerce website, some things need to be considered when you are selling online. The first one is the clear calls to action & measurement plan. Second, elaborate and unique value propositions need to differentiate yourself from your competition as quickly and clearly as possible. Next, communicate brand essence to provide emotional personality. Lastly, organizational clarity helps your audience understand how to do business with you.


Nick explains the confusing part between the payment process and the payment gateways. The payment processor is the system that executes the transaction by transmitting data between the merchant, the issuing bank, and the acquiring bank. While the payment gateway is the system that communicates the approval or decline of transactions between the store and the customer’s bank/credit card.


The Ecommerce platform options can be the existing site embeds like PayPal and square. It can also be Woocommerce, Shopify, other platforms to consider, and multi-channel integration. If your storefront is optimized with good images like product information & specs, product images, user reviews, and optimized for all devices, you have a great head start. Mobile shopping focuses and makes sure that your e-commerce store is mobile-friendly.


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