The Power of Personal Branding

Presented by: Elle Petrillo, Director of Sales at Brand Builders Group


Date: 9/15/2021

What is a brand? According to Elle, the first thing that comes to mind for a lot of people when they talk about personal brands is social media, the content of their videos, their logo, the picture, and the message. But a brand is what people think about when they think of you.

When we talk about the personal brand we talk about reputation. In business, lack of revenue is not the biggest problem but lack of reputation is the biggest problem because reputation will always precede revenue. If people don’t know you are, they can’t do business with you. The number one secret to building a bestselling personal brand that can be monetized is building trust. Building trust with people is a must if you want them to do business with you.

Blogging is a great way to start building trust and letting people who you are. Creating a blog and social media accounts can help you reach potential customers and start building that all-important trust with them.


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