The Strategy Diamond

Presented by: Mike Slover, CEO of Strategy Wizard Marketing


Date: 4/28/2021

Businesses grow by having a good strategy. A good strategy starts with the customer. One of the reasons why business owners fail is that they think only of themselves and not about what their customers’ wants and needs are.

The Strategy Diamond is a four-sided quadrant with a north axis, east axis, south axis and west axis.

North axis – core identity (one big main idea)
East axis – obvious (differentiator)
South axis – vulnerability (courageous offer)
West axis – surprise (unexpected delight factor)



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