Attracting Customers with Email

Presented by: Emily Ryan, Co-founder of a digital marketing agency, Westfield Creative


Date: 10/7/2020

When someone signs up for your email marketing it’s an opportunity to make a great first impression. Open rates for welcome emails are up to 86% higher than standard emails. Welcome emails work if you sell anything online. In MailChimp, you can use automation to make sure each new subscriber receives a welcome email. Your welcome email should be:


  1. Set to be sent immediately after they sign up.
  2. Have a great subject line.
  3. Thank them for signing up or following along.
  4. Explain what they can expect from your emails and how often they can expect to hear from you.
  5. Explain what you do.
  6. Ask a question and ask people to reply to you and tell you something.
  7. Just keep it simple.

You can sign up for MailChimp and create a landing page for free!


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