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Presented by: Marcy Young, HR Alliance   Date: 11/18/2020   Organizational culture is important to business success as it impacts everything from the employees’ performance to how your company is perceived in the marketplace. Everyone in the business is responsible to achieve organizational culture but the implementations should always start from the leadership.    In this […]

Presented by: Kamryn Mock, Strategist at OnStrategyHQ   Date: 11/11/2020   Strategic planning plays a huge role for any business’ journey to success. It’s the roadmap to guide organizations towards change, a shift and an articulated plan to engage everyone in the team so that they know how and what to contribute to the overall

Presented by: Randy Blevins, CEO and Founder of Think Tank Marketing (Louisville)   Date: 11/4/2020   The pandemic has changed the landscape of business. Many have closed their doors, while others adapted a new approach to get on with the changes of their customers’ needs. Randy Blevins shares how they were able to pick new clients

Presented by: Dean Lause, CEO of Argentum IT LLC   Date: 10/28/2020   Businesses today are facing security threats. Dean Lause emphasized the importance of cybersecurity to any business to ensure that all your data is protected from hackers. Every year, there’s $1.3 billion losses due to lack of proper cybersecurity. Passwords are easily hacked, information

Presented by: Brittnie Eiden, Enrolled Agent and founder of Eiden Tax and Accounting   Date: 10/21/2020   Profit-first approach means that you don’t just react, but you prepare. Brittnie Eiden shares the overview of the Profit First approach and how you can use it for your business. Unlike the usual business equation, this uses a revamped

Presented by: Linda Ruffenach, Founder and Chief Strategist at Execuity Value Advisors  Date: 10/14/2020 Business growth and total domination is achieved by understanding where you are today, where you want to go, and by building a strategy to get there. Linda Ruffenach shares the framework to help you evaluate your future revenue possibilities. It’s a holistic

Presented by: Emily Ryan, Co-founder of a digital marketing agency, Westfield Creative   Date: 10/7/2020 When someone signs up for your email marketing it’s an opportunity to make a great first impression. Open rates for welcome emails are up to 86% higher than standard emails. Welcome emails work if you sell anything online. In MailChimp, you

Presented by: Steve Skaggs, Senior VP at Peoples Bank   Date: 9/30/2020   The PPP (Paycheck Protection Program) Flexibility Act of 2020 aims to help small businesses to continue their growth despite financial constraints. Steve Skaggs shares important points for small business owners regarding the PPP Act, why there are frequent changes to the PPP Act,

Presented by: Kerry DeMuth, Digital Marketing Consultant   Date: 9/23/2020   Google My Business (GMB) is a free online tool for businesses to publish their information in search results. The anatomy of a search is paid search ads, local search results, and organic search results.    To create a GMB listing, start by visiting www.google.com/business. Create

Presented by: Rob Simon, Founder/ CEO of Burst Marketing   Date: 9/16/2020   Rob Simon starts with the question, “Why should a business produce a podcast?” Forbes magazine answers,  “Your customers are listening to and being influenced every day by what they hear on podcasts. So ensure you’re one of the voices they’re hearing.”  Podcasting started