Webinar

Omni-Channel Marketing for ROI

Presented by: Morgan DiGiorgio, Product Expert, Amplify   Date: 12/8/2021 An Omni-channel marketing strategy is the best of both worlds between direct mail and digital. Omni-channel helps big and small businesses to reach their profit and revenue goals through effective and strategic marketing strategies. 3 Different marketing channels to drive optimum results. Omni-channel Multi-channel Optic-channel […]

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The 8 Pillars of Digital Marketing Success in 2022

Presented by: Chelsea Creekmore, CEO at Creekmore Marketing   Date: 12/1/2021 Creekmore Marketing is one of Kentucky’s largest digital marketing agencies. Chelsea is proud to represent women in technology and is thankful for everyone who supports minority-owned businesses. On behalf of Creekmore Marketing, Chelsea shares the 8 Pillars of Digital Marketing Success in 2022 and

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3 Easy Steps to Create, Nurture, and Deepen Professional Relationships Using LinkedIn

Presented by: Jordan Clemons, Investor Development Manager at Greater Louisville Inc.   Date: 11/10/2021 Jordan used LinkedIn in simples ways to build his client base in the financial services business. He says it doesn’t have to be complicated. It just involves three simple steps. Post once per day, preferably in the morning. Why do we

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Cybercriminals Are Targeting Your Business! How to Protect What You’ve Built

Presented by: Gina Ganahl, Ph.D. from Mastercard, Rebecca Ledingham from Mastercard, & Monty McGee from Cyber Readiness Institute   Date: 10/27/2021 Many small business owners don’t feel that they would be a target for cybercrime. However, cybercriminals are aware that small and medium-sized businesses don’t have the proper network protections set up. Even if a

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How to Get More Clients from Google Without Spending a Dime!

Presented by: Kevin Norvell, Program Coordinator, Kentucky SBDC State Office Date: October 6, 2021 Kevin talks about how to make the most out of your Google Business Profile. He started by telling the importance of a Google business profile, what a good Google Business Profile looks like, what the “3 pack” is, results from real

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Winning on the Internet: What Smart Businesses are Doing to Beat the Competition

Presented by: Neemo Tawasha, COO of Traffick Digital Media Date: September 29, 2021 The objective of Neemo’s presentation is to define a baseline for content marketing and how small business owners can use the resources that they already have to start winning on the internet. Digital marketing can be broken down into three main categories.

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