Webinar

Presented by: Marcy Young, Founder & CEO, HR Alliance   Date: 6/9/2021   Employees are a crucial part of any business. One statistic that may be troubling for business owners is that 31% of employees quit their jobs before making it to the half-year mark. This level of turnover could be devastating to a small […]

Presented by: Ben Salisbury, President, Creative Group Inc.   Date: 6/2/2021 There are two kinds of traffic that you can come to your website: paid and organic. Paid traffic comes to your website through advertisements on platforms like Facebook and Google. Organic traffic comes to your website through unpaid means. This could be through SEO

Presented by: Syre Klenke, Partner, Wizard of Ads   Date: 5/26/2021 An expected 3 million independent ventures all over the planet use Facebook to advertise. Syre encourages business owners to start using social media not only for social purposes but for business ones.  Facebook can be an incredibly beneficial marketing channel for small business owners.

Presented by:  Matt Kramer, Owner of BCH Beth George, Vice President of public relations TaylorJudsons, Social Media Manager of BCH   Date: May 20, 2020   Brand Engagement map is the tool used for planning for clients. These are shared media, earned media, owned media, and paid media. To develop such a message focus on

Presented by: David Pierce, Certified Petra Coach   Date: 5/19/2021 Want to have a business that is not difficult to oversee, produces great income, and is a top market performer? David Pierce has a method for building one. He uses the Value Builder System to increase performance, eliminate risk, and ultimately increase the value of

Presented by: Andy Fried, Business Coach   Date: 5/12/2021 Small changes of just one percent in profit and loss statements can have a profound impact on cash flow. Andy Fried talks about the four levers on the profit and loss statement that can improve profits and cash flow. The first lever is a simple price

Presented by: Zack Zimmerman, Senior Valuation Analyst, National Business Valuations   Date: 5/5/2021 The value of anything is what someone is willing to pay for it. Zack is experienced in small business valuation and he walks us through some of the factors that determine how a business is valued when it comes time to sell

Presented by: Mike Slover, CEO of Strategy Wizard Marketing   Date: 4/28/2021 Businesses grow by having a good strategy. A good strategy starts with the customer. One of the reasons why business owners fail is that they think only of themselves and not about what their customers’ wants and needs are. The Strategy Diamond is a four-sided

Presented by: Amanda Sellers, Content Strategist, Hubspot   Date: 4/21/2021   Email marketing is a powerful marketing tool to promote products and services to potential customers or clients. It is the best marketing strategy in terms of ROI value.   Marketing automation in email marketing can be narrowed down to six categories.   1. Lead nurturing:

Presented by: Johnny Molson, Marketing Consultant and Strategist, Wizard of Ads   Date: 4/14/2021 An effective marketing strategy is a key to a company’s exponential growth. Marketing is everything we do, from posting content on social media to staff interaction with customers. To develop great strategies, proper alignment of the company’s products, processes, procedures, and pricing