Webinar

Presented by: Morgan DiGiorgio, Product Expert, Amplify   Date: 12/8/2021 An Omni-channel marketing strategy is the best of both worlds between direct mail and digital. Omni-channel helps big and small businesses to reach their profit and revenue goals through effective and strategic marketing strategies. 3 Different marketing channels to drive optimum results. Omni-channel Multi-channel Optic-channel […]

Presented by: Chelsea Creekmore, CEO at Creekmore Marketing   Date: 12/1/2021 Creekmore Marketing is one of Kentucky’s largest digital marketing agencies. Chelsea is proud to represent women in technology and is thankful for everyone who supports minority-owned businesses. On behalf of Creekmore Marketing, Chelsea shares the 8 Pillars of Digital Marketing Success in 2022 and

Presented by: Paul Bauscher, Speaker and Workshop Facilitator   Date: 11/17/2021 Paul used the E-Methodology to run his business and grow it over the years. What he found was that while the concept really resonates with people, they don’t always know how to put that concept into practice. The Three Personalities is a really powerful

Presented by: Jordan Clemons, Investor Development Manager at Greater Louisville Inc.   Date: 11/10/2021 Jordan used LinkedIn in simples ways to build his client base in the financial services business. He says it doesn’t have to be complicated. It just involves three simple steps. Post once per day, preferably in the morning. Why do we

Presented by: Gina Ganahl, Ph.D. from Mastercard, Rebecca Ledingham from Mastercard, & Monty McGee from Cyber Readiness Institute   Date: 10/27/2021 Many small business owners don’t feel that they would be a target for cybercrime. However, cybercriminals are aware that small and medium-sized businesses don’t have the proper network protections set up. Even if a

Presented by: Michael McGee and Michael Holtz, Partners at Dentons Bingham Greenbaum LLP   Date: 10/20/2021 Mr. Holtz and Mr. McGee share some of their insights about the negotiation process and a few areas of practical advice to use in negotiations. The framework for transactional negotiations has three interrelated factors. First is the size, complexity,

Presented by: Bill Reynolds, President at Element 502   Date: 10/13/2021 A sherpa’s job is to help someone achieve a goal or reach a summit. Sherpas layout a trail, carry some of the climber’s load, and celebrate with the climber once the goal is reached. Bill presents the Audience Journey as an upside-down pyramid. The

Presented by: Kevin Norvell, Program Coordinator, Kentucky SBDC State Office Date: October 6, 2021 Kevin talks about how to make the most out of your Google Business Profile. He started by telling the importance of a Google business profile, what a good Google Business Profile looks like, what the “3 pack” is, results from real

Presented by: Neemo Tawasha, COO of Traffick Digital Media Date: September 29, 2021 The objective of Neemo’s presentation is to define a baseline for content marketing and how small business owners can use the resources that they already have to start winning on the internet. Digital marketing can be broken down into three main categories.

Presented by: Elle Petrillo, Director of Sales at Brand Builders Group   Date: 9/15/2021 What is a brand? According to Elle, the first thing that comes to mind for a lot of people when they talk about personal brands is social media, the content of their videos, their logo, the picture, and the message. But